Souvia

Categories

 

Archives:

 

Meta:

 

June 17, 2010

Vegas, Flushes and Dads

Filed under: Tea in Arizona — wbwingert @ 10:56 am


 

Unable to view this newsletter?  
   
 

World Tea Expo

 

First Flush Darjeeling

 

Independent’s Week

and Dads

Latest Tea Menu

 

 

 

Some Recent Press

 

 

 

 

Get your Golden

ticket for

Independent’s Week

 

 

 

 

Featured Products

 

Dad Got Enough

Ties?  How about

some teas?

A selection of

six teas from our

Manly Tea List

 

 

Quiet Mind – Caffeine

free blend of Rooibos,

coconut, and lavender

 

Sencha Pina Colada

a summer favorite as

temps rise!

 

 

World Tea Expo

 

We are back from the World Tea Expo in Las Vegas.  This event is attended by thousands of buyers and scores of vendors.  There are classes, workshops, tastings, and demonstrations over the 3 days of the main event.  It is our 5th year attending this show and it always proves to be enlightening and entertaining.  

 

   

Some Highlights:

  • Several cool new products including a new digital kettle and Iced tea Maker – Look for these soon in the store and online
  • Some great updates on tea and health – the news continues to be good, we will share in upcoming classes and blog entries
  • Lots of TEAS (naturally) – we discovered some new teas including a New Zealand Oolong and several great flavors – we have over 60 samples inbound to taste

it is always great to catch up with the latest teas, trends and tools.  Can’t wait to share them!

 

Darjeeling and the “Flushes”

Gopaldara first flush DarjeelingDarjeeling is a very traditional and popular black tea, often served in the afternoon as it tends to be lighter in aroma and flavor. Among tea aficionados, it is known as the “Champagne” of Indian teas.

 

What makes Darjeeling teas so extraordinary is the terrain in which they are grown. Eighty four tea estates grow tea in high altitudes ranging from 3000 to 7000 feet. The cool climate, the rich, fertile and well drained soil as well as the pristine mountain air create a tea with a lighter color and body and a brisk, more concentrated flavor.

 

Darjeeling produces on average 22 million pounds of tea per year, all of which is plucked by hand and carefully processed in the three-story tea factories under the supervision of highly skilled tea masters.

 

Darjeeling teas are plucked at specific times during the nine months growing season and each plucking reveals its own unique character in the cup. The term Flush refers to the new growth on a tea plant with delicate, slender shoots that have a grey-green appearance and yield an infusion that is considered one of the finest teas in the world.

 

The first flush takes place from March to mid-April and produces a very fresh-tasting, less astringent Darjeeling with subtle floral notes. This sought after tea is limited in quantity and can yield high prices depending on estate of origin and quality. First Flush Darjeeling teas are to the tea connoisseur what Beaujolais Nouveau is to the wine aficionado!

 

The second flush is currently being harvested (May-June) and produces a flavor that is richer than the early spring tea and often has notes of honey and fruit.

 

The last harvest for the year takes place in October often called the autumnal flush. The tea still has the typical Darjeeling character but differs in color and aroma. The more mature leaves produce a darker, amber color in the cup and the flavor is smoother and more full-bodied than the spring and summer teas.

 

Every spring, we taste between 30 and 50 samples to find the best Darjeeling for our customers. This year, we chose a first flush from the well known Gopaldhara estate. This 320 hectare estate is one of the highest tea estates in Darjeeling and most of the tea grows at elevations between 5000 and 7000 feet. 

 

If you are curious about this new tea and would like to sample it, visit us at the store throughout the month of June, where we have complimentary First Flush Tastings every Friday and Saturday in June.

Independents and Dads

 

 

 

 

 

 

 

 Two cool things coming up –

  • Sunday June 20th is Father’s Day – We created a great gift for the Dad’s in your life.  We selected 6 teas from our Manly Tea List and put them in a handsome wooden box at a special price – teas are a great,personal gift that will make Dad glad
  • Independent’s week is June 28th-July 8th.  Take the pledge to support local businesses that week.  It keeps our communities unique and healthy.  To make it easier – Over 114 Local Arizona Businesses are offering 20% off during this week.  All you need is your Golden Ticket.  this is a great time to explore new places and discover the hidden gems all arounds us. 
  • Of course, Souvia Tea is participating, if you can’t get into the store you may use the code Golden2010 from june 28th until July 8th for the same 20% discount.

Thanks for Reading…

Lots of interest in our Iced Tea Question last month.  This month we are offering 3 Free Yoga Classes at Yoga Pura here near our Phoenix Location.  A geography question this month? Which is furthest North – The BP Platform in the Gulf of Mexico or the Tea fields in Darjeeling, India.  Send your answers to info@souvia.com .  We had 3 winners last month for the 100g of tea.  I will draw 3 winners this month…

 

We hope you’ll visit us in the store, at one of our partners or online soon.  If you can’t get in, remember… we ship same day and your tea will arrive quickly!

 

 
   


No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URL

Leave a comment

You must be logged in to post a comment.